04-05-2010
As the global economic crisis keeps curbing our wellbeing, we keep hearing about prescriptions based on becoming more “creative.” As budgets get cut, organizational leaders repeat ad nauseam to their teams that they must be “more creative.” But do they know what they are asking for?Conceptually, no one in his/her right mind can be against proposition. “Boosting creativity” thus is becoming a mantra, or – if you will - the overarching strategic tool to trigger the transformation required. But do we understand what it takes to be more creative?
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